News Release
For Immediate Release:
ESSEX HOMES OF WNY ANNOUNCES EXCITING NEW PROMOTION.... THE TIME IS NOW
March 15, 2023 (Clarence NY) – Essex Homes of WNY is pleased to announce “The Time Is Now”, promotion, its exciting and limited time promotional incentive. Qualified customers who build with Essex Homes can enjoy up to $15,000 off custom options as part of their new home or take advantage of a $15,000 incentive to “buy down” their mortgage rate. The announcement was made by Greg Nanula, Vice President of Sales & Marketing.
“The name of this promotion is truly fitting – ’The Time Is Now’ speaks to the fact that almost everything these days is increasing in price and that’s certainly the case for home prices in the Buffalo, NY area. You’ll never pay less for a new home than right now so we wanted to start this year off with a special promotion that offers our customers significant savings and the freedom to choose custom options in their new Essex home. We are offering the opportunity to include high quality materials and on-point design finishes within your new home that will not only provide a functional space you love, but maximize your home’s future resale value. Promotional dollars may be allocated towards any number of options that appeal to a customer’s individual lifestyle including a glamour bathroom, quartz countertops, a custom sunroom, floorplan expansions, luxurious vinyl plank flooring, professional kitchen appliances, and more!” says Nanula.
As a smart alternative, customers taking advantage of “The Time Is Now” promotion can choose to utilize the $15,000 incentive (or a portion of it) to significantly reduce their mortgage payments by means of a mortgage rate “buy down” option. For those unfamiliar with how a mortgage rate buy down works, Essex Homes would provide a $15,000 concession (essentially a credit) that their lender would take and apply to reduce the customer’s qualified mortgage rate. That could potentially equate to an entire point reduction (1%)! Given the current market environment, a rate buy down of $15,000 could save a customer nearly $200,000 over the course of their loan! If you couple that with other rate reducing loan options such as adjustable rate mortgages (ARM’s) you could be off to the races with a drastically reduced mortgage rate in the low, 4% range. “We are always looking for ways to give our customers more choices and opportunities to achieve maximum savings,” says Nanula.
As part of the buying process, all Essex Homes customers receive professional interior selection services, a Home Buyer’s Guide, professional mortgage consultation, assistance with a market analysis of their current home, and a closing kit as standard professional services. All Essex homes are backed by a Triple 24 Buyer Protection Program, one of the most comprehensive in WNY, according to Nanula. “We invite our prospective customers to visit one of several model centers throughout the area so they can view different floor plans, product lines, and design/color schemes. Our comprehensive website also offers customers the ability to tour our models and move-in-ready homes, complete with stunning photos and floor plans right from the convenience of their own home,” he says.
Fully furnished and decorated Essex Homes models are available for viewing throughout Western New York at 9072 Bancroft Dr. and 5368 Marguerites Way (Clarence), 5 Northfield Ln. (Lancaster), 5194 Bridle Path Ln. (Lewiston), 52 Knoche Way (Orchard Park), and 650A N. Ellicott Creek Rd. (Amherst). Hours may vary and homes are always open by appointment.
The “Time is Now” promotion is available for a limited time to qualified buyers of an Essex home. Some restrictions apply and may vary depending on the community. Prior sales are excluded. Details of the promotion, along with available home plan designs and community descriptions may be found at www.essexhomeswny.com. For more information, contact Regional Sales Manager, Robert Bingel at 716.383.0004 or robertb@essexhomeswny.com for single family home sales or Regional Sales Manager, Scott Henderson at 716.725.7577 or shenderson@essexhomeswny.com for patio home sale.
Proudly founded and managed by the Nanula family for over 30 years, Essex Homes of WNY has built nearly 3,000 single-family homes, patio homes, and villas across WNY in communities including Amherst, Clarence, Lancaster, Lewiston, Grand Island, Hamburg, Orchard Park, and Williamsville.
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