MJ Peterson Announces Branding and PR Expansion

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Former Sabres Defenceman and Commentator Joins MJ Peterson Real Estate

AMHERST, NY - MJ Peterson launches their brand awareness and community outreach campaign to emphasize their long-standing commitment to Western New York’s housing market. MJ Peterson Real Estate has signed Mike Robitaille, former Buffalo Sabres Defenceman and Commentator, as the new Vice President of Public Relations.

“Mike Robitaille has been a fantastic part of the community since he joined the Sabres in the 70s,” Victor L. Peterson III remarks. “He is a great addition to our team, and will continue our outreach into the community.”

The new advertisements will include a multi-channel campaign to promote their diversified real estate divisions, and educate the public on how MJ Peterson is the largest full-service real estate company in WNY. The campaign will premier on daily radio spots, as well as WGRZ Channel 2 and FOX 29 in partnership with WECK Radio.

The company is pleased to reveal their new advertising campaign slogan “MJ Peterson, Your Home
Advantage”. Fans of the Buffalo Sabres understand that having the “Home Advantage” against your
opponent is always beneficial. With MJ Peterson being a core Buffalo business since 1930, they have a
tradition of excellence in providing WNY with the “home advantage”.

“This advertising push is a fantastic way to remind WNY that MJ Peterson is their #1 choice for all of their
real estate needs. As a company, we’ve enhanced our Marketing Products, IT Infrastructure, and dedication to our salespeople and employees,” reflects the Director of Marketing, Stephen Grimm.

The advertising campaign coincides with the release of their new promotional video outlining the benefits of working with MJ Peterson, a company with a history of excellence. View it at
www.mjpeterson.com/videos.


200 John James Audubon Parkway, Suite 300 ● Amherst, New York 14228
Phone: 716.688.1234 ● Fax: 716.688.5463 ● www.mjpeterson.com
BUILDER†● REALTOR†● DEVELOPER†● PROPERTY†MANAGER

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