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Wednesday, July 29, 2015

HUNT Real Estate ERA Deploys Marketing Automation For Every Listing


Industry’s hottest innovation gives back agents “years” in lost productivity 


July 29, 2015 – Buffalo, NY – One of America’s oldest and most prestigious real estate brands, HUNT Real Estate ERA, has launched the real estate industry’s hottest new technology – marketing automation – a move that will “shave years” off the total time its more than 1,000 agents typically spend marketing listings annually.


“Agents won't lift a finger,” says Peter Hunt, Chairman and CEO of HUNT Real Estate Corp, which was established in 1911 and operates offices throughout New York State and Arizona, when describing how marketing materials will now be created for every listing. “Our job is to make it easy for agents to do what they need to do,” he adds.


Hunt explains that as his agents post new home listings, everything needed to market each property – a complete digital and print marketing package – is automatically created and delivered to the listing agent overnight.

HUNT Real Estate ERA, the largest family-owned and operated real estate firm in Western and Update New York, will be providing this as a new service for its agents.


“Marketing automation shaves years off the time our agents would typically spend creating marketing material,” says Hunt, whose firm last year closed nearly 10,000 transaction sides.


“Every seller who lists with HUNT Real Estate ERA knows that once their house hits the MLS, a complete marketing program is created, ensuring their home will be fully marketed to all channels, automatically,” adds Dan Mirsky, Marketing Director at HUNT. “And whenever key listing information is updated – such as a price change or the addition of a Open House – all of the marketing materials are updated, automatically, so consumers always have the most current information,” he notes.


Mirsky points out two other major benefits the new marketing automation solution provides HUNT Real Estate ERA, both of which are major challenges in the real estate industry: First, the ability to maintain brand consistency and control in all markets; and second, a single-solution platform that eliminates the need for disparate apps and single-task marketing solutions that are stand alone solutions.


“We audited our current marketing tools and none of them talked to each other,” Mirsky says. “That means an agent has to sign in and out of different programs and platforms and that makes no sense. None of them fully integrated with our CRM, until we found Imprev. Agents love having a single sign-on and the fact that everything works in concert with one another,” he adds.


Keeping the company’s brand consistent can be a full time job, Mirsky notes. “I don’t want to be the advertising police,” he says, noting that without marketing automation, which delivers consistent branding for all the materials created and personalized for every agent, it is impossible to review every marketing piece produced by every agent in every market.


“With marketing automation, the HUNT name, which has a century of brand equity, is consistent across all marketing channels and that increases consumer recognition,” he says.


The marketing automation service was created by Imprev, which powers many of the largest automated marketing solutions for real estate brokerage firms in the U.S.


About HUNT Real Estate ERA
HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates nearly 40 branches throughout western, central, and upstate New York, and Phoenix, Arizona. Founded in 1911, HUNT Real Estate ERA is the largest family-owned and operated real estate company in the area and is ranked the 45th largest real estate firm in the nation for closed transactions in 2014 by REALTrends. HUNT also operates a commercial brokerage, mortgage banking firm, two insurance agencies, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT’s mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit http://www.huntrealestate.com <http://www.huntrealestate.com> .




News media contact:
Dan Mirsky  | HUNT Real Estate ERA
daniel.mirsky@huntrealestate.com
716-880-1514
 

Thursday, July 23, 2015

LONG-TERM DEDICATION TO REALTOR ASSOCIATION HONORED

Chief Executive Officer of the Buffalo Niagara Association of Realtors, John B. Leonardi, presented a small token of appreciation to  Angelo LaDuca and Floyd Doring for spearheading the event.

LONG-TERM DEDICATION TO REALTOR ASSOCIATION HONORED

The Buffalo Niagara Association of REALTORS
®, Inc. (BNAR) presented a special award from the National Association of REALTORS® (NAR) to seventeen members of BNAR for forty years of service to the real estate industry.  The awards were presented at a luncheon at the Buffalo Launch Club in Grand Island, New York.

Realtor Emeriti Honorees this year were Geraldine Andolina of Century 21 Winklhofer; Judith Black, Joan Grandoni, Patricia Jerome, Maurice Johnson from RealtyUSA;  Thomas Blaine of F.E. Blaine Realtors;  Michael Hooper of Hooper Realty; Lynda Mason of Century 21 Ganey; Elizabeth and Ernest Paradiso of WNY Metro Paradiso Realty;  Sam Talarico from Coldwell Banker Integrity Real Estate;  Leona Frank, Patricia Kowalski and Elaine McCune from MJ Peterson Real Estate; Gary Kenline, Barbara Maturski and Renee Paul Hess from Hunt Real Estate ERA.  Also attending the event to share congratulations were over thirty past Realtor Emeriti.

NAR and BNAR have honored a total of ninety three Realtor Emeriti throughout the years.  Awardees were presented with a lapel pin from the National Association of REALTORS® which will be worn with pride for their dedication to the real estate profession.  A special thanks to Angela LaDuca, retired REALTOR and Floyd Doring of Re/Max North for spearheading the luncheon.

“BNAR is proud to honor these individuals.  Their passion and commitment to the real estate industry for so many years makes them remarkable role models”,  said John B. Leonardi, Chief Executive Officer of BNAR.
 

# # #

The Buffalo Niagara Association of REALTORS® is one of more than 1,300 local boards and associations that comprise the National Association of REALTORS®.  As the nation's largest trade association, NAR is "The Voice for Real Estate," representing over one million members involved in all aspects of the real estate industry. For a list of local real estate professionals and/or our REALTOR® Emeriti contact the BNAR at 636-9000 or visit www.bnar.org
<http://www.bnar.org> .

Thursday, July 9, 2015

HGTV’S “HOUSE HUNTERS” MAKES RETURN VISIT TO BUFFALO

Popular TV show’s “Renovation” spin-off series follows HUNT Real Estate agent’s clients through the process of selecting their home and the ensuing remodel



BUFFALO, NY – July 9, 2015 – On Saturday, July 11th at 10pm, HGTV’s House Hunters Renovation will feature HUNT Real Estate ERA sales professional, Mandy Smith Taborda, as she assists HUNT clients in finding their ideal home to remodel. House Hunters Renovation is a spin-off of one of HGTV’s most watched shows, House Hunters.


HGTV (http://www.hgtv.com ) describes House Hunters Renovation as a show that features home buyers as they tour three for-sale homes and choose the one that is the perfect fixer-upper. Cameras capture what happens after the home is purchased and the renovation process. The progress is charted and the results of the remodel are revealed at the end of the show.


“We toured homes in Elmwood Village, North Buffalo/Parkside, and the University Area,” said Smith Taborda of HUNT Real Estate ERA’s Buffalo Metropolitan office. “I’m honored that I was selected to help showcase our distinctive Buffalo neighborhoods to a national audience.”


“It was an amazing experience working with the HGTV crew, especially their producer, Susan Hunt (no relation to HUNT Real Estate), who is originally from Buffalo. She knew exactly how to show Buffalo at its best,” Smith Taborda commented. “I won’t spoil the surprise and say which home was selected, but I am very excited to see how the remodel turned out.”



About HUNT Real Estate ERA
HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates nearly 40 branches throughout western, central, and upstate New York, and Phoenix, Arizona. Founded in 1911, HUNT Real Estate ERA is the largest family-owned and operated real estate company in the area and is ranked the 45th largest real estate firm in the nation for closed transactions in 2014 by REALTrends. HUNT also operates a commercial brokerage, mortgage banking firm, two insurance agencies, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT’s mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit www.huntrealestate.com
.



Contact: Dan Mirsky
Marketing Director, HUNT Real Estate ERA
(716) 880-1514
dan@huntrealestate.com

Monday, June 29, 2015

Larry Magguilli of HUNT Real Estate ERA Earns National Ranking

Magguilli of HUNT’s Brighton/Pittsford office ranks in the top 100 in the country on REAL Trends’ The Thousand Top Real Estate Professionals


Buffalo, N.Y. – June 26, 2015 – Larry Magguilli of HUNT Real Estate ERA was named one of America’s top real estate professionals by REAL Trends, as advertised in The Wall Street Journal. This marks the eighth time he’s been a member of the “The Thousand Top Real Estate Professionals,” a prestigious national awards ranking sponsored annually by the two respected publications.


The Thousand was announced on June 26, 2015, with four separate categories honoring the top 250 residential agents and agent teams for excellence in:


  • Individual Sales Professionals—Sales volume
  • Individual Sales Professionals—Transaction sides (in each real estate transaction, there are two sides that can be represented by a real estate agent: a buyer’s and a seller’s)
  • Team Professionals—Sales volume
  • Team Professionals—Transaction sides                          


According to The Thousand, Magguilli had transaction sides totaling 192, ranking him #78 in the nation. This puts him in the top one-half of 1 percent of the more than 1,100,000 REALTORS® nationwide.


“The best individual agents and teams - including Magguilli’s award-winning efforts - were nothing short of phenomenal considering the recovering real estate market,” said Steve Murray, founder of Denver-based publishing and communications company REAL Trends, which compiled the list.


Charlie Hunt, General Manager of HUNT Real Estate ERA, commented, “Larry is one of the hardest working professionals in the business. This is a remarkable and well-deserved achievement.”


“I am absolutely thrilled to be named to The Thousand,” said Magguilli.  “Even with the market’s challenges, it’s incredibly gratifying to help clients find their dream homes as well as help them sell their properties quickly and for the highest price possible.”


The ranking of The Thousand can be found at: www.thethousandrealestateprofessionals.com



About HUNT Real Estate ERA
HUNT Real Estate Corporation is the parent company of HUNT Real Estate ERA and operates nearly 40 branches throughout western, central, and upstate New York, and Phoenix, Arizona. Founded in 1911, HUNT Real Estate ERA is the largest family-owned and operated real estate company in the area and is ranked the 45th largest real estate firm in the nation for closed transactions in 2014 by REALTrends. HUNT also operates a commercial brokerage, mortgage banking firm, two insurance agencies, title agency, an award-winning Relocation division, residential building company, and a fee-for-service brokerage. HUNT’s mission is to build its presence through successful sales associates, to grow profitably, and to provide the highest quality of real estate and homeownership services. For more information about HUNT Real Estate, visit http://www.huntrealestate.com.


Contact: Dan Mirsky
Marketing Director, HUNT Real Estate ERA

(716) 880-1514 
dan@huntrealestate.com

Robitaille Relocation & Real Estate Welcomes New Member to Management Team

WILLIAMSVILLE, NEW YORK – Isabel Robitaille, CEO & Broker of Robitaille Relocation & Real Estate, is pleased to announce the arrival of Jodi Benson to the team. Jodi will serve as Business Development & Community Partnerships Director for the Western New York real estate agency. Jodi will assist with relocation and corporate housing, community partnerships, industry trade shows and events, destination services and promotional marketing.

Jodi is attuned to the movement Buffalo and the relocation/real estate market is experiencing. Her work experience includes 15 years working in various positions in the hospitality industry. “The current growth in Buffalo and Western New York from manufacturing to the medical segment and beyond is simply amazing,” Robitaille offers clients a one-stop-advantage for all their relocation & housing needs” states Benson.

Isabel Robitaille is the CEO & Broker of Robitaille Relocation & Real Estate, real estate and relocation specialists in Western New York. As an award-winning real estate agent and licensed relocation broker, Isabel has set the standard and led the way in Western New York when it comes to corporate and residential relocation services. Isabel formed Robitaille Relocation & Real Estate in 1992, making the team of real estate specialists and agents/brokers a prominent fixture on the regional real estate and relocation landscape. The company has carved itself a special niche as relocation experts, handling details inherent in corporate and residential transfers and moves from town to town, city to city, and even country to country.

For more information about Robitaille Real Estate, please visit their website at www.RobRealEstate.com <http://www.RobRealEstate.com>  or telephone at 716-633-3226. Jodi Benson can be reached by email at jodi@robrealestate.com.

Wednesday, June 17, 2015

LONG-TERM DEDICATION TO REALTOR ASSOCIATION HONORED

Chief Executive Officer of the Buffalo Niagara Association of Realtors, John B. Leonardi presented a small token of appreciation to  Angelo LaDuca and Floyd Doring for spearheading the event.   
The Buffalo Niagara Association of REALTORS®, Inc. (BNAR) presented a special award from the National Association of REALTORS® (NAR) to seventeen members of BNAR for forty years of service to the real estate industry.  The awards were presented at a luncheon at the Buffalo Launch Club in Grand Island, New York.

Realtor Emeriti Honorees this year were Geraldine Andolina of Century 21 Winklhofer; Judith Black, Joan Grandoni, Patricia Jerome, Maurice Johnson from RealtyUSA;  Thomas Blaine of F.E. Blaine Realtors;  Michael Hooper of Hooper Realty; Lynda Mason of Century 21 Ganey; Elizabeth and Ernest Paradiso of WNY Metro Paradiso Realty;  Sam Talarico from Coldwell Banker Integrity Real Estate;  Leona Frank, Patricia Kowalski and Elaine McCune from MJ Peterson Real Estate; Gary Kenline, Barbara Maturski and Renee Paul Hess from Hunt Real Estate ERA.  Also attending the event to share congratulations were over thirty past Realtor Emeriti.

NAR and BNAR have honored a total of ninety three Realtor Emeriti throughout the years.  Awardees were presented with a lapel pin from the National Association of REALTORS® which will be worn with pride for their dedication to the real estate profession.  A special thanks to Angela LaDuca, retired REALTOR and Floyd Doring of Re/Max North for spearheading the luncheon.

“BNAR is proud to honor these individuals.  Their passion and commitment to the real estate industry for so many years makes them remarkable role models”,  said John B. Leonardi, Chief Executive Officer of BNAR.
 

# # #

The Buffalo Niagara Association of REALTORS® is one of more than 1,300 local boards and associations that comprise the National Association of REALTORS®.  As the nation's largest trade association, NAR is "The Voice for Real Estate," representing over one million members involved in all aspects of the real estate industry. For a list of local real estate professionals and/or our REALTOR® Emeriti contact the BNAR at 636-9000 or visit www.bnar.org
<http://www.bnar.org> .
 

Thursday, June 4, 2015

Forbes Capretto Homes Now Taking Reservations for Our Exclusive Hidden Meadows Community in Lancaster

 

Forbes Capretto Homes is pleased to announce that we are now taking reservations for our newest exclusive community, Hidden Meadows in Lancaster. 

Hidden Meadows is situated just off Aurora Street at Hidden Meadow Crossing.  “This wonderful community, will comprise of a variety of custom-designed floor plans – all of which are unique and can be customized to meet each homeowner’s specific wishes”, says Rocco Roshong, New Home Consultant with Forbes Capretto Homes.  Custom homes ranging from the low $300’s to $550,000, including home site and landscaping with hydro seeding. 

Available home designs include the popular “Lennox”, featuring an open floor-plan comprising a gourmet kitchen with island and butler pantry, walk-in pantry and bayed dinette area overlooking rear yard; formal dining-room; private home-office. The first floor owners suite includes large bedroom, private spa bath that includes whirlpool tub & separate glass/tiled shower with a double sink vanity, walk-in closet. Second floor has a spacious loft area, two additional bedrooms with main bath plus the option to add fourth bedroom.

Located in the Lancaster Central School District, Hidden Meadows offers residents an abundance of natural beauty with a large variety of private home sites. The location of this Forbes Capretto “exclusive community “ is convenient to many local amenities, including shopping, dining, entertainment, and proximity to major transportation routes.

To visit Hidden Meadows:

From South Towns, take Transit Road, North to Clinton Street to Aurora Street to Hidden Meadow Crossing.

From North Towns, take Transit Road, South to William Street to Aurora Street to Hidden Meadow Crossing. 

For home site availability and reservations, please call Rocco Roshong at (716) 243-5991 or by email, at rroshong@forbeshomes.com.

Forbes Capretto Homes builds custom homes in the most desirable neighborhoods or on your own lot.  Visit us online at www.forbescapretto.com for virtual tours and photos, community information, current incentives and much more.


Contact: Robin Maczka   
Marketing Assistant
Forbes Capretto Homes, Inc.
(716) 688-5597
rmaczka@forbeshomes.com